Founder

Nasreen has been at the forefront of legal innovation and societal development in KSA. She is a pioneer in supporting women’s rights. She founded and developed KnowYourRights, a leading and unique mobile application in KSA, aimed at empowering Saudi women, and helping them understand their rights, so they can protect themselves against problems that could befall them owing to ignorance of the law. The application is the first of its kind in the Kingdom of Saudi Arabia and worldwide.

Prior to starting her own law firm, Nasreen worked as an attorney at Freshfields Bruckhaus Deringer LLP in association with The Law Firm of Salah Al-Hejailan for five years.

Nasreen is extensively experienced in corporate and commercial law, intellectual property, and information technology. She also provides a variety of advice to tech businesses and startups.

She personally has been recognized for her achievements by winning the best female lawyer of the year 2022 by Arabian Business KSA Women Excellence award woman of the year.

In 2019, Google flew its team to Saudi Arabia to make a documentary about Nasreen Alissa’s journey and her application https://www.youtube.com/watch?v=ruKP0YcSHfQ

Google also made a separate documentary about the stories of six inspiring Middle Eastern women (Nasreen among them), using technology to reach their goals and empowering others to do the same. https://www.youtube.com/watch?v=WOAKyU3PTcs  

In 2022, Nasreen launched a platform called Fintech Buddy Saudi Arabia, and its the first of its kind in KSA. The platform is a one-stop platform that provides legal, licensing, and financial advice services, helping startups and international foreign companies with their fintech license application requirements.